Anregals
Women in our society especially those working in high positions tend to feel the need to put up a strong front or act a certain way to get acknowledged for their ability to excel or succeed. On contrary, female workers are the sole drivers that make an ant colony thrive. The Ghost Ants species are the opposite of them. They are shy, reserved, and non-aggressive but they embrace their shortcomings. They stay strong, resilient, confident and are always working hard towards their goal despite obstacles. Thus, ants are not as useless as we thought and there are in fact lessons to learn from them.
Anregals is a fashion company that aims to reach out to all women in this world and become a platform where we can empower women and let them feel worthy of anything by constantly creating quality products to remind, encourage or give them the confidence to do so..
Scarves are designed based on values Ghost Ant possesses that are important to us which women are in need of or lack in. Flowers that symbolizes the values are incorporated into the design as flowers are beautiful and meaningful, thus associating it with Ghost Ants to tell them that ants are beautiful in their own way.
Adopted a simple design along with the gold embosses as the key visual. Used the brand’s color lime green as the color scheme. A letter accompanied along with an envelope and wax stamp is placed inside the box to explain the story behind the scarves and the meaning behind the elements.
Adopted the greenhouse theme for the pop-up store along with glass walls all around to spark curiosity in the target audience and to also have an open concept. Information about Ghost Ants and an explanation of the story behind the scarf design is placed along the walls to allow the target audience to understand the story behind it and feel empowered.
2 posters will be placed on fashion magazines to market Anregals. The first poster will be based on promoting the brand and the other will be promoting on the collection launch. A shining box is shown in the garden on flowers to spark the curiosity of the target audience. A woman silhouette is used to let the target audience have a rough idea of what Anregals is about.
Collection launch will be promoted on the Anregals website, and on Social media platforms (Instagram, etc.) where the audiences are notified on launch dates and updates on Anregals. The audience are also able to know more about what the launch is about, the story, and the inspiration behind it.